I’ve been a marketing professional for more than 20 years and I’m burnt. I used to love the marketing process. Today I find myself depleted. Completely. Is it unusual to get to a place you never thought you’d be after pursuing a career that you thought you loved? Well, yes. Here I am. Now I’m trying to figure out what to do about it.
Usually, when I am frustrated, struggling or stressed about something in life, my go-to first step is to simplify. Get rid of the clutter, negative outside elements and try to find that neutral place, alone to reflect and sort through my thoughts so I can make heads or tails of where the heck I am at and what I need to do for myself. Well, I’m struggling to get there. The usual outlets were not working. And there are negative outside elements I cannot change for awhile. It’s a precarious place.
Time to vent and cross my fingers.
One aspect of marketing that has never appealed to me, nor has it been a welcome component in my fabric. Sales. While I know the importance it plays in the marketing continuum and that it serves the same desired outcome of influencing people, sales repulses me. I’m not a people-hater, but I am not the type of person that enjoys trying to convince or influence others to do something in a person-to-person situation. Not my cup of tea. Put me behind the marketing scenes through messaging and targeting, and I’m a happy camper. Put me in Sales and I wilt, procrastinate and become a negative person.
Therein lies my problem. The “fake it till you make it” approach for me with Sales will never work. It goes against my fabric. And that is precisely the predicament I am in at work. I have been covering for a sales associate who is out on leave because this is the expectation of my boss and the person who is out reports to me. And I am expected to do this for three months. Am I whining? Yes, but I also am paying attention to how it’s affecting me and how it will affect the business. Not looking good. To the point where it has spilled into my home life and is coming out in my attitude, appearance and depleted energy level.
I’m too old (in my mind) to put up with this and I don’t have the energy to sacrifice myself for this job. I don’t enjoy it enough. I should be at work right now, but I’m not. I’m going in late. I’m already becoming the worker that I shouldn’t.
Deep breath. I’m here. I still have hope. Really hoping this is the outlet to find my next steps.